Asking for a Meta Quest 2 isn’t just unwrapping a piece of technology – it’s unwrapping your most extraordinary wishes. With the Quest 2, we captured the joy of having big, extraordinary wishes and actually having them come true. Whether that’s suiting up and taking to the skies as your favourite superhero or simply spending the afternoon at the International Space Station, it’s all possible with VR. We took over the breadth of the country with media spaces ranging from TV spots to full bus wraps.

As Design Director I led a team of designers through the full process of ideating solutions specific to formats, through to creating a visual language that portrayed the creative concept that was rolled out across a variety of fame driving formats. I also played a lead role in collaborating with our animation house to set out the idea and activation of our 3D Piccadilly lights billboard.