Android Spotlight
Design Director
Art Direction
Emojis falling down with text headline
Google is always innovating, with new features being released every quarter. In an evergreen campaign using paid and owned channels, Google aims to increase awareness of the new features with a spotlight feature drop every quarter. Spotlights supports Android retention through scaled feature launches with education and engagement, showing that Android devices are continually improving. A platform that allows Android to build brand consistency with a constant consumer facing campaign.
Android Logo Android Emojis layered on top of one another
Typographic treatment from film Use of circles visualising a portal
MPU graphic from campaign Leaderboard graphic from campaign