Android Foldables
![](_Images/Android-Foldables-Hero.png)
About
Younger consumers in Germany show a clear preference for iPhone, whilst Android is associated with older users and is seen as less innovative and desirable as a result. This campaign was to showcase Foldable phones as a premium, innovative, multi-OEM category exclusive to Android and highlight how the form factor has a benefit in consumers everyday lives.
![Choir singing in front of the phone](_Images/Android-Foldables-Static-10.png)
![Person using multitasking on Google Pixel Fold](_Images/Android-Foldables-Static-8.png)
![Person holding Samsung Z Flip 5](_Images/Android-Foldables-Static-9.png)
![Ballet dancer stretching with Samsung phone in front of her](_Images/Android-Foldables-Static-7.png)
![Static Social Posts](_Images/Android-Foldables-Static-3.png)
![Static Social Carousels](_Images/Android-Foldables-Static-2.png)
![Digital banner](_Images/Android-Foldables-Static.png)
![Digital banner](_Images/Android-Foldables-Static-1.png)
![OOH Design takeover using photography](_Images/Android-Foldables-Static-6.png)
![OOH Design takeover using photography](_Images/Android-Foldables-Static-5.png)
![OOH Design takeover using photography](_Images/Android-Foldables-Static-4.png)