A Rimowa suitcase is built for a lifetime of memories. We were tasked with bringing attention to Rimowa’s lifetime guarantee platform. The case’s imperfections became the hero of the campaign as they tell the stories of consumers and the journeys their cases go on with them.

I played a vital role as both Art Director and Design Director to plan and shape the direction for the campaign, leading my team of designers to create the visual system and roll out the campaign.