The Samsung Galaxy Flip4 GoBig campaign’s objective is to get next-generation creators to switch, by flipping the script from what you create to how you create. We are a phone for people that want to do things differently and proudly stand out. Our consumers want to flex, flaunt, and flip their creativity, so our tone should reflect that. We want to be to the point and clear, but in a playful way with a little attitude and some swagger.