The brand 25 campaign for Revolut is the personification of money possibilities with a dreamlike visual to showcase the opportunities Revolut offers, specifically highlighting the potential of money stored in a user's pocket. We used a combined marketing approach to land a wider brand message of imagination and optimism in more fame driving media locations, while using higher dwell time spots to be more direct about product benefits.

As Design Director it was my role to bring through our refreshed brand world into our AV execution in order to create a consistency though all channels. I led on the idea conception and design of OOH, social and digital in frequency and flagship locations, working closely with our partners to bring the campaign to fruition through a blend of design, CGI and photography.