Captain Morgan Spice On
![Captain Morgan Spice On Lockup](_Images/CaptainMorgan-SpicOn-Hero.png)
About
Tasked with revitalising & reestablishing the Captain’s name as a respected, authentic voice in culture, we developed a playful & energetic brand design world alongside a global 360 campaign. Aimed at a Gen Z audience our brand refresh & creative was born from the idea of celebrating moments of personal expression & experimentation, whether in life or when making a Captain’s, raising a glass to you doing you. Spice On.
![Captain Morgan logo](_Images/CaptainMorgan-SpicOn-Static-8.png)
![Captain Morgan brand textures](_Images/CaptainMorgan-SpicOn-Static-7.png)
![Captain Morgan approach to photography](_Images/CaptainMorgan-SpicOn-Static-6.png)
![Captain Morgan treatment of typography](_Images/CaptainMorgan-SpicOn-Static-5.png)
![48 Sheet at a tube station of Captain Morgan](_Images/CaptainMorgan-SpicOn-Static-2.png)
![6 Sheet at a tube station of Captain Morgan](_Images/CaptainMorgan-SpicOn-Static-3.png)
![6 Sheet at a tube station of Captain Morgan](_Images/CaptainMorgan-SpicOn-Static-4.png)
![48 Sheet at a tube station of Captain Morgan](_Images/CaptainMorgan-SpicOn-Static-1.png)
![Flypostering of Captain Morgan Brand World](_Images/CaptainMorgan-SpicOn-Static.png)